Hug Your Fans and They’re Fans For Life

I tweeted that out today while watching the below. It resonated.

When I sent the tweet, I didn’t realize that Billy Joel actually hugged the audience member — that didn’t happen until the end. I wasn’t talking about a literal hug, but the figurative idea of embracing your audiences in an incredibly meaningful way.

While watching the video, think about how many people will, forever, think of Billy Joel in a much better light. Obviously Michael Pollack, the freshman pianist, will remember this forever. But so will his friends who helped get Joel’s attention when Pollack wanted to ask the question. So will the people who were sitting in the audience who didn’t know Pollack. And so will many of us who watched the video and shared it.

That’s the hug.

Originally published on March 12, 2013