Dan Lewis

1) SuperSimpleSongs: Letter Magnets
With almost 30 million YouTube views in just over three years, I am definitely not alone in liking this one!  It’s simple and elegant.  I really like how they turn “now” into “know” at the end.

2) Sesame Street: James Earl Jones
There’s a back story here.   It’s going to be hard for [...]

Chalk this post up to occupational hazard: working for Sesame Street, I am naturally exposed to the ABCs on a regular basis.  Later this week, I’ll be putting up a collection of great ABC Song videos, so please subscribe to my RSS feed if you want to be notified when that’s up.
1) Beard ABC, by [...]

Mike Arauz, a digital media strategist, had a great observation in March of 2009:
If I tell my Facebook friends about your brand, it’s not because I like your brand, but rather because I like your friends.
Spot on, and it applies to friends, and sharing, generally — not just to Facebook.
But on Friday, I received the [...]

I’ll be at the ReadWriteWeb Real-Time Summit next Friday, and I’m not a good fit for it.  Which is why I’m excited to be there.
While Sesame Workshop produces content across types of media, the core content is, of course, video.   Video plus Muppets necessarily requires a too-l0ng-for-real-time production cycle.   Factor in the time it takes [...]

Newspapers are slowly dying off because the cost to distribute content via newsprint — something that used to be the industry’s biggest competitive advantage — is now a massive disadvantage.  But the editorial cycle, where writers and editors are vetted and hired; articles are vetted and edited by these pre-screened talents; etc.
The goal is to [...]

Last fall, I met with a friend who had recently spoken with an executive at another (not the Mets) professional sports team in New York.  The exec said that the single biggest change in the sports world in recent history was the advent of sports talk radio; specifically for you New [...]

Imagine you owned a Major League Baseball team; well call it the Mets.  Your star player (“David Wright”) is, inexplicably, striking out a lot, and your team is having a bad year.  What message do you expect the sports media to hook into and spread?
In the Mets’ case, the media has hooked onto a meme.   [...]

I know the theme song to the horrid TV show Step by Step.   By heart, even.
Step by Step aired for six years on ABC’s “TGIF” lineup, and then for a seventh on CBS, totalling 160 episodes.  At thirty minutes per episode (including commercials — this was pre-DVR), a person who watched the entire run wasted [...]